Artesano Hotel Partners’ mission is to achieve exponential growth by forming strategic partnerships that allow us to build new hotels, acquire existing properties in lucrative markets, and work with under-performing hotels to re-position them for growth advancement. We unlock hidden value by utilizing a disciplined approach that targets core components that drive value with a capital infusion to affect market re-positioning, branding and enhancing the amenity set. Our team focuses on marketing, operations, and positioning to achieve increases in revenue, identify expansion opportunities, and concentrate our resources to ensure our properties are staged for long-term success.
Artesano brings decades of combined experience and hands-on expertise while encouraging our operating partners to use an entrepreneurial approach and empower their associates to take initiative, be proactive, and contribute to the success of their assigned property with well-defined strategies and objectives from conception to completion.
About
Artesano Hotel Partners is primarily engaged in direct quality investments focused across all class facets of hotel properties located in strong and emerging U.S. lodging markets including premium branded properties of Marriott, Hilton, Hyatt and IHG as well as Independent Boutique Properties. The company seeks to acquire boutique, limited and full-service hotels in the 50 to 200 room range, which can benefit from an injection of strategic capital and attentive operations to become a market leader. This undertaking is affixed by commitment and investment and is predicated upon:
Developing: Expanding new development opportunities along with our current and future investor groups through geographic diversification.
Acquiring: Expanding with our current and future investor groups through opportunities to purchase existing properties and re-position in the market place by renovating and/or re-branding.
Optimizing: Growing with a long-term commitment to enhance the performance and profitability of our existing properties through capital improvements and aggressive management.
Approach
Artesano specializes in Lifestyle Hotel Development, repositioning, adaptive re-use and value-add acquisitions across the south and southeast U.S.
Development Services
Whether Artesano is acting as the project’s developer or co-developer or stepping in as a member of the development team we always emphasize and employ the following ideals:
Isolate differentiated markets, focusing on key metric historical and future trends.
Negotiate and obtain entitlements, variances and city approvals.
Identify and negotiate public incentives and/or credits.
Apply stringent underwriting standards and in-depth analysis based on extensive market research and experience.
Create cohesive and focused team, including Architect, Interior Designer, and General Contractor.
Negotiate Architect and Contractor contracts.
Oversee all design aspects, model room and brand approvals.
Supervise Contractor bid process including value engineering.
Maintain project accounting and reporting for owners, partners and lenders.
Utilize long standing relationships with architectural and construction firms.
Manage pre-opening process to assure a smooth transition from construction to operations team.
Acquisitions
Identify unique acquisition opportunities utilizing long standing relationships with management companies, brokers, lenders, consultants, brands and owners
Apply stringent underwriting standards and in-depth analysis based on extensive market research and operational experience.
In-depth market analysis utilizing industry data, boots on the ground and Artesano’s expertise.
Negotiate favorable terms within contracts.
Review the Brand and directly supervise re-brand negotiations.
Scrutinize PIP Budgets and renovation plans.
Operations
Artesano seeks operational benefits provided by appointing “Best in Class” Lifestyle Hotel Operators adept at:
Prioritizing storytelling, local culture integration, and augmenting unique design elements.
Creating high-energy bars, restaurants and social lobbies that function as community hubs, not just for hotel guests.
Utilizing data to recognize individual guest preferences to provide tailored experiences.
Moving beyond standard spas to embed health-focused amenities and wellness into the overall guest experience.
Utilizing specialized, flexible teams and technology-backed platforms to manage high-touch, experiential environments.
Providing best in class services to each segment of the hospitality scale including resorts, luxury and lifestyle hotels.